Podcasts are/were one the the free digital medias. I doubt that what they spent is even theoretically justifiable as a self contained business proposition. Either way, it's not just "buying premium content." It's an attempt to seed a monopoly. Eventually enough momentum shifts, and all the other podcasters have to go where users go, spotify. They bought exclusivity to as many top podcasts as they could in order to start centralizing podcasting on their platform. Spotify is trying to be the one that owns it. No one "owned" podcasting, like itunes own streaming music and youtube own free-to-air TV. I don't understand at all why an enormous company like Spotify is so neglectful of the entire apple ecosystem.
#Joe rogan spotify deal lost manual
They also only recently added offline playback for Apple Watch and even then it's premium exclusive and requires manual downloading of eps. On a different note regarding the Rogan Deal, Spotify took ages to add video streaming support on Apple TV (main way I would catch Rogan) which basically caused me to quit casual watching. Most even very successful podcasts likely have low opex (some exceptions like NYT Daily) and don't benefit from a big pile of cash. These deals are just payouts for the hosts not investments that make the shows better. I don't think there is much of any argument that Spotify can improve that state for consumers by taking a podcast exclusive. Podcasts for the most part were in the ideal state for consumers, almost always free and mostly client independent distributed w/ RSS. Spotify won with music because it improved upon the existing state of listening to music and offered a free or cheap solution that was even a compelling alternative to piracy. It's been frustrating watching the Spotify (and general movement) with podcasts fragmenting and going exclusive.
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